Evernote Openbook: nonutsbook

happening-here?: Surrounded by the "Weapons of Influence"

Mon, 23 Jun 2008 09:12:02 GMT

So what are these triggers? Here is Cialdini's list as described on hiswebsite.

Reciprocation. People are more willing to comply with requests (for favors, services, information, concessions, etc.) from those who have provided such things first.

Commitment/Consistency. People are more willing to be moved in a particular direction if they see it as consistent with an existing commitment.

Authority. People are more willing to follow the directions or recommendations of a communicator to whom they attribute relevant authority or expertise.

Social Validation. People are more willing to take a recommended action if they see evidence that many others, especially similar others, are taking it.

Scarcity. People find objects and opportunities more attractive to the degree that they are scarce, rare, or dwindling in availability.

Liking/Friendship. People prefer to say yes to those they know and like.

Problems, Not Features | Blue Flavor

Mon, 23 Jun 2008 09:11:43 GMT

Features aren’t bad, but being feature-centric is. As web professionals, we should tackle web work with a “problems first, features second” perspective. We’ve all learned how to keep the user at the forefront of our minds. Now we need to learn how to find the right features to solve their problems.

Logic+Emotion: The Top 10 Made Up Words of Web 3.0

Sat, 12 Apr 2008 08:51:34 GMT

The Top 10 Made Up Words of Web 3.0

You won't find these in Wikipedia. But someone had to write them down. Inspired by Web jargon and making their first appearence on Twitter, I give you the Top 10 made up words of Web 3.0:

1. Socialstainable
The act of socially conscious and sustainable conversations, interactions and recycled linking.
"Is your blog socialstainable? Mine is" "How can our marketing be more socialsustainable?"

2. Viruseful.
Viral marketing initiatives that are actually useful.
"Not only did Shave Everywhere make me laugh—I was able to configure and purchase my new electric razor online"

3. Scrollax
Long form Ajax powered Web pages that scroll.
"Non scrolling Flash Web sites are DEAD. We need more dynamic Scrollax in this design"

4. Emotrics
The analytical measurement of emotions.
"Yes—we've seen the metrics. But what about the Emotrics? We need to measure emotional engagement!"

5. Blickroll
Converting your blogroll list to link to hit Rick Astley songs. All 2 of them.
"So I'm checking out Micro Persuasion, and I click on Logic + Emotion only to get Blickrolled!"

6. Intercommunes
When people meet on the internet, form communities and eventually move into a commune together. For real.
"When I first started participating in social media, I didn't leave the house. Now, I never have to leave the Intercommune."

7. S'more Locater
Like a Store Locator, except it only locates S'mores. 2.0 bonus points if you use Google Maps and or iPhone.
"Just use our S'more locator to find some S'mores near you."

8. Twiggles
A spontaneous burst of laughter caused by interactions on Twitter.
"Oh look who has a case of the Twiggles today"

9. Grokment
When you comment on someone's blog, fully grasping what the author is trying to say.
"Thank you for that grokment. You complete me".

10. Facehook
When you write catchy lines or clever comments in order to get more traffic on Facebook
"If I want more friends, I really need a Facehook—something to draw them in..."

Enjoy and feel free to add your own in the comments.

Picasso’s Top 7 Creative Tips For Artists | paintalicious

Sat, 12 Apr 2008 08:48:29 GMT

Pablo Picasso was a Spanish painter, sculptor and creator in many creative fields. As one of the most recognized figures in twentieth-century art, he is (perhaps) best known for co-founding the Cubist movement and for the wide variety of styles embodied in his work. Aside from having a hand in every art movement of the 20th C, he also had some interesting things to say about creativity and life. Here are 7 enlightening tips (via the positivity blog) that are sure to inspire creativity from different levels.

1. You have to believe to be able to do.

“He can who thinks he can, and he can’t who thinks he can’t. This is an inexorable, indisputable law.”

2. Push your limits.

“I am always doing that which I cannot do, in order that I may learn how to do it.”

3. Don’t wait for inspiration or the right moment.

“Inspiration exists, but it has to find us working.”

4. Act.

“Only put off until tomorrow what you are willing to die having left undone.”

“Action is the foundational key to all success.”

5. Ask the right questions.

“Others have seen what is and asked why. I have seen what could be and asked why not.”

6. See the hidden beauty by not judging.

“If only we could pull out our brain and use only our eyes.”

7. It’s not too late.

“Youth has no age.”